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Onpage vs. Offpage, what is more important for a company with 3 Products in a rather small niche?

Hi, well my question is in the title. Im aware that good kw research and providing quality content is the main part in SEO, but regarding Onpage & Offpage im kinda lost. I'm leaning towards Offpage, simply because since there are only 3 Products, there are only few landingpages to optimize, but i'd love to hear your opinions.

I already analyzed the homepage and the most relevant competitors and in my opinion, the company need improvement in both regards.

Of course there are no backlinks without onpage optimized landingpages etc., but what would be more important for choosing a seo software in this particular situation?

submitted by /u/Gr4zzle
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from Search Engine Optimization: The Latest SEO News http://bit.ly/2HGEH5D
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