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International SEO questions

We are transferring our domain to .com and we are going into the UK market. Still, we also have some clients from other European countries and the US. The site is, at the moment, in 2 languages and we will be adding more EU countries down the road.

I am thinking about having .com/en-gb with geo-targeting. Is it worth it to come up higher in the UK or doesn't add that much while diminishing our visibility in other regions for the moment?

Also, let's say we take his road and make .com/en-us later on. I would like to display the same content with only a few language-specific changes. Is hreflang enough to do this? Will those /en-gb/blog/xcontent articles transfer any juice to /en-us/blog/xcontent ones?

submitted by /u/vesipea6
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from Search Engine Optimization: The Latest SEO News https://ift.tt/2Oy5pNR
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