There’s a formula to SEO and as long as you follow it, you’ll get rankings. So, what’s this formula? Well, you write amazing content, optimize your code, create a great user experience, and you mix in some backlinks. Sounds simple, right? Well, the formula isn’t too complicated, but it does require hard work and patience. Now what makes SEO challenging isn’t the formula, or the time, or the patience. It has more to do with how you beat people who have more money than you because, in theory, they can do more of everything, which should cause them to outrank you. But you know what? I’m going to let you in on a little secret. I love SEO because it’s the one channel where you can beat big companies even if you can’t outspend them. How? Well, let’s go over that. Let’s first start with the two mental shifts you’ll have to make. Mental shift #1: Speed is everything What most people won’t tell you is big companies need to spend more to get the same results that you can for pennies o...