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Minimum tool for in house SEO?

What software would you recommend for a person to do in house SEO with a small budget? As ahrefs and semrush is pretty pricey for a start up business.

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Alternatively, if I can convince the boss that the value of ahrefs is worth the money, all budget shall only be used for ahrefs but it has to be an all in one SEO tool. I just heard about mangotools as an all in one tool, anyone has experience with that?

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Any advice?

submitted by /u/psquarec
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from Search Engine Optimization: The Latest SEO News http://bit.ly/2GJYKfL
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