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I need some canonical error advice?

We're going to 301 redirect everything to the canonical.

What's the best url to set up for a website:

https://website.com or https://www.website.com

(where website is the name of the domain)

Is there any advantage to using www or not using it?

It's basically a new site so there are not a lot (if any) backlinks etc established yet. The actual site is an ecommerce site and uses the shopify platform.

Any other recommendations/advice?

submitted by /u/FibInk
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from Search Engine Optimization: The Latest SEO News http://bit.ly/2ZLDW00
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