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Are local keywords necessary?

Say you have pages which you would like to rank nationally as well as locally, would it make sense to rank the national page and hope the location data would help you rank locally when someone searches for your service in your area? Or is it better to include local kws on your page and rank a separate page for a national audience?

submitted by /u/losteraschicago
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from Search Engine Optimization: The Latest SEO News http://bit.ly/2W4Erzy
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