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Ranking Factors for Knowledge Panel... Or thing on the side of desktop search.

What determines being ranked for the knowledge panel on the side? I'd imagine schema is a major factor? What is also interesting is that a small difference in the search query can effect this. For example, search "grade laser" and it will not show up. Search "grade lasers" and the panel shows up. Any insight on how this thing works would be much appreciated.

submitted by /u/TheHaloDude
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from Search Engine Optimization: The Latest SEO News http://bit.ly/2EHpHRe
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