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[Keyword] vs [Keyword + location] in local search

Hey guys, I’m hoping to improve SEO for our local business, and I was hoping someone could explain a bit about local search vs local search with a specific location keyword included.

Basically, should we be including the neighborhood along with our targeted keywords in our content? Or does the location from which people make their search query make this irrelevant? I imagine there are a lot of people searching for a spa, but not a ton searching for “spa in [our neighborhood].”

I don’t want to limit us to a certain neighborhood if google will already do that when it displays results based on proximity.

submitted by /u/Prodigal_Moon
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from Search Engine Optimization: The Latest SEO News https://ift.tt/32VUhkm
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