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Succesfully purchased large competitor site in same niche - advice on best steps to use it to benefit my site?

We managed to purchase a competitor site in our same niche (decade old site with loads of organic traffic).

Are there any SEO considerations going forward? If we start directing traffic from that site to our main site, are there risks? Will Google notice that we now own it and penalize the site if we start linking back?

submitted by /u/ozzemg
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from Search Engine Optimization: The Latest SEO News https://ift.tt/2LIOCJi
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