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What are the main differences between doing SEO on a global or online based business versus trying to rank a local business?

I ask because I find most of the results here apply to global brands and more widespread websites. I think there’s a lack of info on approaching local SEO. Mind you I think I do it well but i love hearing from others.

submitted by /u/anonbusinessguy
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from Search Engine Optimization: The Latest SEO News https://ift.tt/2SI6Mvc
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