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What if someone targeting your brandname in google with adwords in order to damage your business?

A client of mine has this problem:

A competitor uses adwords to call my client a scammer in order to get his potential clients. As far as I can tell it works well, since traffic and sales dropped since the ad is active.

Obviously, the claims in the ad are false and only there to steal clients. What can we do in this situation?

Option A: bid more on the selected keywords and buy all ads. but I feel this is not the proper way.

Option B: Can we contact google about this? Any experience?

Option C? ??

submitted by /u/glhfglhf
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from Search Engine Optimization: The Latest SEO News https://ift.tt/32S3Sc6
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