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Importance and relevance of backlinks

My company is ending a marketing relationship with another company. One thing they've been doing to boost our SEO is creating advertisement pages with various domains with the same base domain. For instance, my domain is abcompany.com and they'll create summersale.abcompany.com. We have about 5 to 10 of those that will go away. First, how effective are domains with your domain in them as backlinks? Does Google recognize them as unique domains or your domain? Second, are 5 to 10 backlinks significant? We're not getting much traffic off them.

Thanks

submitted by /u/icemanvr6
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from Search Engine Optimization: The Latest SEO News https://ift.tt/2OoTgfD
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