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SEO challenge - duplicate terms, same meaning

I'm really struggling with this: the proper term for my topic is "medical cannabis", but most people search for "medical marijuana" (even here in Canada). How can I make sure I cover both bases in my content? Do I stick with one term only or do I use some kind of convention like "medical cannabis | medical marijuana"? If I use "medical cannabis (marijuana)" will that rank for people searching "medical marijuana"? Or is "medical" too far removed from "marijuana"?

See what I'm getting at?

submitted by /u/TinyE33
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from Search Engine Optimization: The Latest SEO News https://ift.tt/35L3uwx
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