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Blog vs landing page

Hello,

Sorry for the likely ridiculous question. I'm just beginning to learn about SEO.

I'm putting a website together for a business-owner friend for free. He's not internet savvy but he wants to rank his business in search.

Can a simple page rank for a local keyword or do we have to maintain a blog in order to rank?

submitted by /u/IngeniousError
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from Search Engine Optimization: The Latest SEO News https://ift.tt/2S7JS0v
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