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Can 2 websites operating under the same parent company share content?

Hi, so the company I work for is launching a new business; it'll be the same consultancy but specialising is one sector only. So the content I would write for the business A would also be relevant for business B, but I understand from an SEO point of view duplicate content performs badly and the pages would compete with each other. Any advice on what I can do to get around this? TIA

submitted by /u/honeyloopsUK
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from Search Engine Optimization: The Latest SEO News https://ift.tt/36BnOkf
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