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Dynamic Ads a bad thing?

I have a small law firm and use Adwords is my PPC. Since Dynamic Ads came out they are the majority of my clicks/conversions.

However my question is... since dynamic ads present the user with what they want to "see", how do i prevent the search from being an informative search vs one that will actually convert?

It almost seems that keywords are less relevant now that dynamic ads exist?

I currently have a PPC guy but I am considering having someone to a Adwords audit and see how we can improve.

Thoughts and opinions appreciated

submitted by /u/chuckz1487
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from Search Engine Optimization: The Latest SEO News https://ift.tt/37IgdBH
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