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How many backlinks should be given in a guest post?

Hi
I have two websites which give similar services, while writing a paid guest post, is it recommended to give outbound links for both websites or should I give them in separate posts?
Which practice will have more impact on rankings?

Thanks

submitted by /u/vaibhav15s
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from Search Engine Optimization: The Latest SEO News https://ift.tt/37D6wED
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