Local SEO for restaurant that has seemingly used all outlets.

Hi all,

I’ve been trying to help a friend out with his restaurant in a fairly competitive market/location. In particular the map pack.

We have a well optimized and claimed GMB listing which we’ve been updating with new social posts, events, etc.

A website that is optimized for some keywords. We rank on the first page for several keywords we are targeting. “Location + Bar” “Location + Restaurants” and a few others. Domain is about a 1.5 years old. The downside is he changes his menu daily so we load images for his menus. Yoast for on-page recommendations. We have some strong back links from the Food Network/ Major Local Papers and good publications. DA is still low though. We probably have about 2/3’s the backlinks of our main competitor.

Very active social with a good following.

A good amount of reviews. 180(ish) compared to our main competitor with about 230. Most are in this range of reviews. We are actively responding to reviews. Good score btw, 4.8.

NAP/Citations are good too.

The catch is, we rank poorly on map packs. Can be inside the restaurant and it’s deep down the list unless we zoom in a bit then we immediately jump to number one.

I’m running out of ideas for him. Any suggestions would be greatly appreciated. Thanks in advance!

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