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SEO approach for writing about software/apps (personal blog)

Hello everyone!

On my personal (wordpress) blog with a domain, I usually write about freeware and use the Yoast plugin to help, but wanted to see if my approach was correct.

I usually write about a useful website or app and the keyword is something like "software X review" and try to do my SEO that way. I've tried looking at keyword alternatives, but just not sure how I should be going at this.

Would it be better to aim for keywords about the function of the app/software? e.g. "time zone converter", "X is a free word processor"?

Any help would be greatly appreciated, just want to bring more traffic to my hobby blog, thank you.

submitted by /u/fountainofdreams
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from Search Engine Optimization: The Latest SEO News https://ift.tt/2RLQXVo
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