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Who is the decision maker for implementing backlinks?

The company I work for gave me quite a difficult target. A combined domain authority of 1000 for our .com domain and 1200 for our foreign domains.

As I am preparing my outreach strategy, I stumbled upon an issue which is who should I reach out to. Is it the marketing manager, web designers?

Apologies upfront if this is a weird question, but I'm not so long in this game so I'm hoping to get some help :-).

submitted by /u/CidAndroid
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from Search Engine Optimization: The Latest SEO News https://ift.tt/2U5j5Ev
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