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Anyways to utilise Pinterest for Website SEO?

I am not familiar with Pinterest at all, perhaps I should be...

I just discovered one of my smaller local clients, has around 320k of unique visitors on Pinterest, which seems like a huge amount.

They haven't updated it in over a year.

I'm just unsure as to the SEO benefit they can get from this? Aside from minimal referral traffic from including the link.

Thoughts?

submitted by /u/seo4lyf
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from Search Engine Optimization: The Latest SEO News https://ift.tt/2SkKTDn
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