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Author Bio Question

I manage SEO for a small financial institution, and we're in the process of adding author bios to our blog content (the platform we use did not allow for this previously).

Recently, we started working with a few new-ish freelance copywriters, and I'm very pleased with the work they've produced. They work hard to synthesize complex financial information, and the performance of our blog has gone through the roof over the last six months.

However, when it comes to author bios, I'm a bit torn on whether we should use group attribution or individual bios. When using freelancers, is it better to have the article attributed to a (relatively) inexperienced writer? Or attributed to the institution itself?

Any advice you can offer would be extremely helpful. Thanks!

submitted by /u/mmonagle
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from Search Engine Optimization: The Latest SEO News https://ift.tt/2y3H4M5
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