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Local SEO for 4-6 months or recurring?

I am a web designer and recently have started getting into digital marketing and learning about Local SEO as a few of my clients have asked about the service. When selling these Local SEO services, do you normally do it for 4-6 months or is this a continuous recurring service that you are selling?

I am struggling to package these services for a client. I know the work for Local SEO is very front-heavy with all the on-site optimizations and citation work but it would be nice to have a recurring stream of revenue and be able to provide value to the client on a continuous basis. I have thought about pricing it higher for the first 2 months and then a lower price moving forward for the next 3-4 months as more of a maintenance package. Any recommendation in how to price this out over the period of 4-6 months or even on a longer term basis would be great to hear from some of your experts who have been doing this for a long time...

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