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hreflang for 99% duplicated content

What is the best usage of hreflang for content that is almost identical but contains local spelling changes. For example, English UK and English US with 's' swapped for 'z' and colour/color etc.

I understand that Google may not honour hreflang on duplicate content and could fold the signals together into one Google-assigned canonical URL. However we really want to serve users with a strong UX and ensure that they land on a page that contains content written with local language nuances included.

submitted by /u/jammy8892
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from Search Engine Optimization: The Latest SEO News https://ift.tt/34DQStC
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