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Should we move our blog from subdomain to subdirectory?

Our blog generates nearly 2/3 of traffic to our domain (~11,000 for blog vs ~6000 for our main store).

I've read a lot on this subject, but wanted your opinions. Blog is on WP and store is on Shopify.

My concern for moving the blog from its subdomain to the store's subdirectory are:

  1. The blog may be able to rank posts so highly at the moment because it focuses all SEO ranking power on posts. If we move the posts to the store, the posts will now be buried along with the 10000+ product pages on the store - they may fail to stand out. New blog posts will no longer be on the homepage of the store, for example.
  2. Shopify's blogging features suck, and SEO for blog content may be significantly be weaker than on WP. In fact, I'm not even sure if there can be a 1:1 transfer of WP blog articles to Shopify blog.
submitted by /u/BlueNux
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3e4wUv9
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