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Can a site rank on Search Engine without OnPage Optimization?

I came across a client's data who have never done On-page optimization and have not set Meta Copy but they are ranking on some keywords solely by doing off-page activities.

So, I would like to know how much impact On-page activities have on rankings? and what activities you adopted to rank on SERPs?

submitted by /u/FarJury2509
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from Search Engine Optimization: The Latest SEO News https://ift.tt/2VfK3ZE
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