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Noticing 40% drop in traffic after WP theme change

Hey folks,

Just changed a theme on a WordPress site on Tuesday and have so far noticed a 40% drop in traffic. I was very careful about maintaining the URL structures, meta titles, and descriptions. The new theme also improved the site's performance - better speeds, better design, better usability, better sitemaps.

Is this expected? What else should I be checking?

submitted by /u/mushrah
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3o58q8y
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