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Ranking search pages on google.... how?

Anyone have insight into how websites like amazon rank search pages on google. Like when you search up chewtoy, something like a search page of amazon with "chewtoy" prefilled will be a result even for obscure phrases. Do they manually take best searches and put them in a sitemap or is this something google automatically does for big sites?

submitted by /u/theboi2020
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3fEpcIF
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