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Tips to Reduce Bounce Rate

I’ve been struggling to reduce the bounce rate on a clients website. Managed to get a lot of their content to rank really well in SERPS. Average session time is over 1.5 minutes. But the bounce rate is at 70%+

Most people visit the blog, read the article and/or watch the video. But then I guess they bounce 😅

I’ve tried this trick where you add some code to reduce the bounce rate. But maybe because the client is on HubSpot CMS it doesn’t work.

Debating whether or not to use a lead magnet pop-up. I hate them and would rather not sacrifice UX in favor of a lower BR.

Anyone have any tips? Or similar experiences?

submitted by /u/bryzerp
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