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Buying my competitors .com domain

I purchased my competitors .com domain. He uses .net. what's the best way I can make use of it to rank on Google? Should I redirect the domain to my site or create a new site and have a button to link it to my site? Anyone have clever ideas as to what I can do with this purchased domain?

submitted by /u/Kriger01
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from Search Engine Optimization: The Latest SEO News https://ift.tt/2KOf59o
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