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SEO named #1 hard skill for marketers?!

Microsoft named SEO as the most valuable hard skill for marketers in a recent study (the report can be found by searching in google “2020 vision: trends to define next decade”). Obviously Microsoft doesn’t represent everyone, but they’re also not a nobody. Meaning it’s a relatively big statement that raised a few questions.

Specifically, if SEO is so valuable then wouldn’t high compensation naturally follow? After being in SEO a few years, I wouldn’t exactly say it’s a notoriously high paying field. This made me wonder if I’m overlooking high earning SEO roles or related roles that utilize these skills. The only SEO careers on my radar are SEO specialist and SEO manager - which might be too narrow of a scope.

Any insight would be greatly appreciated!

submitted by /u/nocturnalhustler
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3rvBJUF
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