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What to look for when doing link prospecting?

What kind of data are you guys looking for when doing link prospecting / looking for link opportunities?

I mean besides the url and email?

In my spreadsheet I have Url, email, and keywords but what more could be valuable for me to find for that link opportunity?

submitted by /u/dinegen
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from Search Engine Optimization: The Latest SEO News https://ift.tt/2Yz5ne4
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