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Do IBL and OBL matter while doing guest posts?

After doing the hard work of guests approaching I finalize a list of sites with good DA, Traffic and sent it to my boss but he said you did it wrong. I asked why?

well, here what he replied.

Not only DA and traffic matter you must look for the number of Inbound links(aka backlinks) and outbound links(aka external links).

If the number of OBL is greater than IBL then that site will pass less value because it already passed link juice to many other sites. So select sites with More IBL and fewer OBL links.

So, my question is does IBL and OBL matter?

  1. If matters then why not we should consider No-follow OBL because No-follow does not pass any link juice.
submitted by /u/leowtfmoments
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3dVe8YW
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