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Google traffic too high for a particular page

Since last couple of days, google organic traffic to particular page went from 500 users to 4K users per day.

This traffic to the page is unrelated to the products we sell does not bring any conversions, so we see the bounce above 90%. It makes me think at times i dont want traffic for page.

How to make use of this traffic effectively?

submitted by /u/olddocks
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3bPVlvq
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