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Multi-service company losing out to single service 'specialists'

Hi

I work in a business that offers a number of property related services.

I have been doing some research on how well the business ranks in my local area SEO-wise and, as part of that, in the map pack.

In summary, single service companies regularly outrank us. Some using 'dirty' tactics, including - pretending they are based nearby but are using virtual offices, name spamming and (using GMB as one example) putting themselves down as a category they are not actually offering.

I just wondered if anyone else has had this challenge and what they had done to overcome this?

Thank you.

submitted by /u/HeroRon
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3q2C27j
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