I've been reading about refreshing page content often but I don't get it.
We sell services. Our list of services, features, pricing has not changed for 3+ years now. Should I make changes to the content, even though I do not need it to, just to keep G happy and help improve &
maintain my SERPs.
What is a general thumb rule you follow?
Note: I'm heavily dependent on Google for my leads & it works best for us.
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