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Does placing keywords inside h1 tags as opposed to span tags improve SEO?

And if so, since a <span> tag and <h1> tag or any other element for that matter can be styled in the exact same way such that a user wouldn't notice they were different tags, wouldn't it make sense to always use an h1 tag for a keyword?

What role do HTML elements play in 2021 SEO in this regard?

submitted by /u/lewz3000
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3drczAZ
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