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What's better for blogging - a general tone or one that's more brand-focused?

I hope I'm articulating this question properly so bear with me. If an SEO is writing blog posts for a client say, Bob's Plumbing, is it better to write in a more general tone, i.e. "A professional plumber can unclog your toilet.." or is it more beneficial to emphasize the client's brand, i.e. "Bob's Plumbing can unclog your toilet..."?

submitted by /u/HawgBandit
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from Search Engine Optimization: The Latest SEO News https://ift.tt/37fEuQI
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