Can I modify a keyword I am trying to target and still rank for that original keyword?

Hi all, I’m going to give an example of what I’m talking about.

I want to target a keyword “ mower won’t start” it gets a good amount of traffic and it is relatively an easy keyword.

So I go back to my blog and I put mower wont start as the tittle.

The problem is, that keyword is sort of.. (for a lack of a better word) not professional looking.

Instead I would like to add “ lawn mower won’t start”

Is it okay to add “lawn” to the mix?

Thanks for responses

submitted by /u/NOTVladimirPudding
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