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Why do page views matter?

Reading something by Ryan Holiday right now and he’s talking a lot about how news outlets just want to increase page views. I understand that page views are important if you have lots of ads on your site, but is there also something inherently valuable about page views? Does Google see how many page views a site gets or does it affect rankings in some other way?

In the Book Ryan Holiday also talks about how news outlets just want you to sign up and give them their email etc in order to increase page views. I don’t understand why this would matter, esp also because on a registration page there is normally not much advertisement. Am I not getting something?

submitted by /u/dcde
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