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How challenging is it to write 'same-but-different' content on multiple websites in a niche sector?

For example:

Niche sector creating websites for law firms. 10 firms all want a page which explains Family Law in simple terms.

I can't replicate the same page across all clients websites so it is a case of trying to be creative / paraphrase etc?

It isn't an issue I've had previously as clients have been from different sectors, but especially when talking about factual information (describing Family Law) that appears on a zillion websites - including government websites, how should I be dealing with 'same-but-different' content?

submitted by /u/tenegade
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