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PLEASE HELP GOOGLE SERP

hey guys - a new member here, and huge issue i can't seem to wrap my head around where i could really use yalls help!

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I oversee about a couple real estate agents in my local neighborhood - however the issue lies in this:

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Lets say theres 50 agents total

if i look up lets say his name is 'john james real estate' on google then him and his GMB appears - great awesome, right?

Well then, if I search a second employee lets say her name is jill jansen and i look up 'Jill Jansen Real estate' what happens is that john james GMB appears when i search her name

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then lets say i search another employee - calling him "jake bo" - if i look up "jake bo real estate" john james GMB STILL shows up - even though no where are there names related

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THEN the confusing part is that he only appears for select employees, not all of them. I don't know if this a metatagging issue, i went through his content seo and nothing seems to trigger it, so im at a loss - Any help would be greatly appreciated.

submitted by /u/XGenie
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3m3FvlV
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