I'm of the belief that FAQ pages are generally outdated. They're usually a crutch used to cover up poor IA and content strategy. This is the approach taken by many major governments around the world.
If your visitors actually have FAQs, it indicates a failing on your part to properly integrate the answer where they need it, not an opportunity for a new FAQ entry.
By improving customer journies and experiences, there shouldn't be a need for the vast majority of FAQs in the first place.
That said, I constantly hear how important an FAQ page is for SEO, and how many users visit FAQ pages after home pages, etc. But is this really because an FAQ page itself performs or ranks better, or merely because the rest of the site was lacking?
I'd love to discuss further and try to understand if I'm missing a key aspect.
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3CoAQC3
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