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Do you still need to work on SEO while paying for google ads?

The whole point is to rank on the first page, right? I'm from a small town with many photographers; most of the local togs don't have their own website, they use fb page instead. So my website ranks on first page of a couple keywords. I wrote blogs and recently pay for Google ads. Should I continue blogging or not necessary?

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from Search Engine Optimization: The Latest SEO News https://ift.tt/3mkZVbB
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