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H1s are now mandatory

I've had an LP that was ranking well in a local searches (between 3 and 7 positions) for years… Then, a few months back, it stopped ranking at all. I had it on a back burner, since this particular KW is not very important for the project, but yesterday I've got around to it.

The page had no H1 tag, only meta title and description. It just didn't make any sense to have a title on this particular LP… but last night I've made an H1 matching meta title, just to see what will happen.

…This morning I woke up with this page ranking №1. From nowhere to first position literally overnight!

Guess it's time to get serious about H1s, despite all the rewriting shenanigans.

PS: Never had a problem ranking content without H1s before.

submitted by /u/schmuber
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3vVnRFD
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