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Is it even possible to rank top 5 for an already competitive keyword for a new site?

Maybe I should ask this question in another way. How can a site rank top 5 slip down on that keyword? Shouldn't it be more and more authoritative when somebody clicks it through an organic search? Shouldn't search results just stay on old answers for old hot topics.

Thank you so much, guys. I've been thinking about it for a long time and have no clue. The only thing I can think of is a new site can gather more backlinks than these old sites through a very very very long time, but at the same time, these old sites can also gather backlinks....

submitted by /u/yukiiiiii2008
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3GDvHIO
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