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The rankings of our many keywords drastically fell from Friday in the U.S. What could be the reason?

Our primary keywords were ranking on top position in the U.S. (Ahrefs) but half of them took a wild plunge in ranking. Many of them don't even rank in 100 now. Now, the number of visitors has declined sharply too. However, there are other keywords that are still in top position.

What could be the possible reasons? I checked Google Search Console, and there were no errors in the security and manual actions pages. I have no idea why this happened. Is Google penalizing us? Although our content is similar on most pages - because we are writing for the keywords of same niche - they are in no way duplicated. We also have not used Black Hat SEO.

Looking for help!!!

submitted by /u/esnyez
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3BJxbhn
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