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How do I weigh the value of one SEO Company vs another?

What questions should I ask to get the underlying value between two companies? I am looking for SEO for two of my businesses and do not want to look solely on price as I know that can be inaccurate. Please let me know below some veteran ways I can tell if an SEO company is worth their salt or not?
I would love questions to ask them. TYIA!

submitted by /u/ClothedKing
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3FY25ot
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