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Showing posts from January, 2022

How Much Attention Do You Give To User Experience Metrics?

Ever since Google has become more and more in tune with its users its come apparent that user experience metrics are becoming a bigger part of SEO rankings and I wanted to know how much do you guys focus on these metrics? I personally have been more focused on them as of recently and I've started to see some increases across the board submitted by /u/JRoss824 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/RqVcLpOeQ

I Can't Land My First Client, Please Help As I'm Losing Hope

Hello everyone newbie to the SEO industry here, a little background about me is that I got into SEO after working at a small agency for a while before deciding to quit for personal reasons as I had to move back home and my company at the time was uncomfortable with remote work. Aside from that, I've been trying to make it work on my own and it's been a tough time. I have all the skills and have proven it in past work with my previous agency but for some reason, I just can't land a client. How do you guys go about prospecting? I keep generating interest but just can't close that final deal submitted by /u/RecLeagueHero24 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/pHVEtilZ2

How to Reduce Spam Score

Hi Guys Is there any method other than disavow tool to reduce spam score in site. my site techgnews.com has spam score around 7. I tried to reduce it but it did not. submitted by /u/Benstokes10 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/3LP8VjC90

Pinterest rolls out AR ‘Try on’ feature for furniture items

Initially launched for beauty products, users can now see what products from Crate & Barrel, CB2, Walmart, West Elm and Wayfair look like in their homes before they buy. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/5mgD46Pnu

Domain Authority Scores: Moz vs. SEMRush

Hi all - bit of a unique situation. I was using Moz and my card was canceled so they closed out my account. All good though because I wanted to move away from them and use SEMRush, and I track historical data in my own spreadsheet. Only thing is... I was tracking my site's Domain Authority with Moz's DA score. I would love to just continue that data tracking with SEMRush's Authority Score metric. Does anyone use both tools and know if DA on SEMRush vs. Moz is pretty much the same? Or, say, are DA scores on SEMRush typically X points higher than on Moz? Hope that makes sense. Imperfect data tracking but still would be useful to know. Also, I know GSC is a better place to understand/track the organic reach of my site. But since I have months of data on the DA metric, I'd like to continue tracking it. submitted by /u/benjulz [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/lPUraRtwq

How can i bulk export internal links to google sheets, complete with anchor text and page location, as well as the page the internal link links to?

Right now we input all of this information into a spreadsheet on google sheets. This is a massive waste of time. We have someone in our SEO department who's job is basically to exclusively do this. Is there a way to automate this? It would basically free up one of our guys to do much more important and useful work. Basically an automated scrapper, either via zapier, integromat our some similar service, or even a desktop program that can do this. Would very much so appreciate it if someone can help me set this up. submitted by /u/jazir5 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/sHkAjZnvx

How much should I charge this client?

I got hired by this client a week ago. They found me through social media a year ago & told me they were opening a restaurant. I didn't do work for them then, but now I am managing their GMB (Google My Business) profile. Last week they had 35 GMB views in total and a week after my SEO they have over 7,500. Leads have increased from 0-50 & I'm charging $100/month. They want to redesign their website & do SEO for it. How much should I charge for website SEO, GMB, and social media? submitted by /u/DevanReece [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/iTb0SgW4k

Recommendations roll out to Discovery campaigns

Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/J0wGaj1Xl

1.3 million backlinks, No SEO - Help ballparking the importance of SEO

I'm in an organization that has been around for a long time and has a website with no SEO. Their site has 1.3 million backlinks but only gets about 2 thousand organic clicks per month. The domain authority was very high (78/100 on the free tool I was using). The membership of this organization skews (much) older and I would like to help them understand the potential their site has for driving traffic. I have tried to explain it in writing, then through a video that I made specifically explaining SEO and the opportunity for the site. I haven't heard back all that much. I cannot ballpark how much traffic a site like this could bring in, let me know your thoughts. Possible questions: Would it be pretty easy to bring a million visitors a month if we started publishing articles on the right keywords? How many articles would you guess it would take to bring in 100k or 1 million visitors a month? Are these numbers too high or too low? I am familiar with Yoast/RankMath and keyw...

How do you guys cull through or clean keyword research lists?

Hi and sorry if this is such a newbie question but there's nothing specific on Youbtube about this. I'm quite new to SEO and am using Ahrefs. When you type in your seed keywords and the search results come up with so so many keywords that you know have nothing to do with the product, how exactly do you clean them up? For example, I am searching keywords for "mockups" as in within the context of product and packaging development. But the keyword results Im getting from Ahrefs are mostly people looking for like layout mockups that they can use as their phone or desktop background, or like how they themselves can create 3d mockups for free on photoshop. I can use intent modifiers, but even so, the results are just for a completely different context. I want to research keywords used by purchasing departments of companies, looking for mockup or comps suppliers, not individuals looking to DIY. Right now what I do is I go through the list, type words that will exclude the...

Weird situation with Google Index

I’m in the Search Console and I’m trying to request indexing but I keep getting this message, “ this page is not in the index, but not because of an error. See the details below to learn why it wasn’t indexed.” But when I click learn more there is no information for this particular message. Any ideas how to fix this? I’m using square space for my website. submitted by /u/mikowave [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/3lp9evsPN

Rapid back and forth ranking

Is Google known to “test” or allow a page to rank highly for short periods like maybe according to the algorithm you qualify to rank well for one reason but for some other reason (maybe not enough trust or something) they suppress it? I thought semrush was just glitching because I have been swinging rank 5, 40, 5, 40 on a high traffic keyword. But when I check the USA SERP in the middle of the night, my site is on the first page. Daytime, back to about #40. It’s a bit weird. My theory is Google is testing me out but unsure of me? 🤷‍♀️ submitted by /u/SEOunicorn [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/Hd210cbM6

Learning SEO

Would anyone like to talk me through basics on how to rank my website james study on the keyword "james study" I just started using Moz (if there are other platforms to use pls let me know) - and am willing to listen and learn. Trying to get my website and podcast ranked. Thank you very much! submitted by /u/jamesstudy1 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/0S9hnkyXZ

Why is an error in SEMrush not visible in GSC?

Hello, I have a quick question. In SEMrush I get an error saying a page cannot be crawled, but in Google Search Console no issue comes up. Should I trust one tool over the other or is it best to just check the issue. The page was recently redirected so I will check, but I’m just trying to understand the inconsistency between semrush and GSC. Any advice? Thanks submitted by /u/spectacular-belief [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/ygMOFfD8h

Thoughts on SEOsurfer results

What has been your experience in editing content with SEOsurfer? Do you follow their word guidance? If so, how did that work out? submitted by /u/PusherRed88 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/Pl8pMkOsY

How to use keywords everywhere?

I watched a youtube tutorial about keywords everywhere. She said that you should look at high volume keywords with low competition. Is it that easy? She does real estate. For example: when you find a keyword with only three words in it that has 5000 clicks/month and 0.01 competition. This seems pretty good I think? All you have to do is put the three words in your title and that is it? It just seems too easy. Is there a certain way for example to put the words on your page and it has to be in the exact same order? I know with SEO there is way more to it but this is what confuses me with keywords everywhere because with the examples she gave that were sometimes only three words and I am confused how this has not been done before. submitted by /u/notimeforthisdelete [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/SHQd9PvAZ

Google is blocking all .ET domains - anybody know more?

submitted by /u/Philip1209 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/34jGlFZ

Someone attacked me personally and the SEO industry on another sub, just need some validation

Posted something on another sub ( r/smallbusiness ), and some person voiced their opinion on me and other SEO's: "Pot calling kettle black much? SEO is the biggest internet snake oil industry ever. The only useful knowledge to ever come out of that industry is “be descriptive on your website”. This person is clearly wrong, but it just goes to show our reputation that we get because of ignorance, and the bad apples. I feel angry and personally attacked, so just need some support from my SEO bros (& ladies). :) submitted by /u/rpmeg [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/3g6vDWb

NEED HELP from SEO & Digital Marketing Agencies: what areas of SEO to focus on for my small business and what are the necessary tools/costs of implementing good SEO myself (without outsourcing)?

I have a small home service business and I'm trying to prioritize doing more SEO this year to improve our search rankings (which are quite bad). I really want to get good at doing SEO myself before I outsource it to an agency or freelancer. ​ With that said can anyone with expertise help me understand what the costs of running/implementing some good SEO for my business myself may be? With the knowledge that I will be going about this myself and your own expertise in the area: ​ 1) what are the main sub-areas of SEO to focus on? 2) What are the main tools/activities you use to implement SEO in these areas and how much would you expect them to cost for a small business like mine? 3) Bonus : are there any online trainings you would suggest I go through as I'm working to improve SEO in real time on my website? Thanks a lot. Appreciate any help! submitted by /u/FlyGuy_2Hundy [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift....

Global Ranking for Keywords ... Confused

I have an ecommerce store ranking for keywords here in the UK but id like that to expand to the english speaking world - ideally the big 4 USA, UK, Canada and Oz. But I am confused about what is required so that the site climbs in those regions. I would imagine its partly a function of geographic location of sites that backlink? Any help appreciated. submitted by /u/Efficient_Load [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/3GcauEB

Toxic Backlinks According To SEMRush

Hey all, I'm potentially taking over SEO for a company that has about 50 toxic backlinks according to SEMRush. The target URL's for most of these links are to .JPG and the URL is almost always a 404 now. The source of the backlink URL is an actual website with images related to the niche, but some of it is in a different language and seems pretty wonky. The anchor link text is all extremely relevant, they have a good DA and I don't want to do disrupt the current rankings by disavowing those links. Nothing in GSC suggests issues with links. Should I just leave them? Or disavow? Thanks for your thoughts if you can assist. ​ *Edit because I found a bunch of blogspot links as well which seems spammy. Any thoughts on these? submitted by /u/nonfictionaddiction [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/3H8oY9X

How to win with PPC in a dataless world

There’s less data available for PPC marketers, but that doesn’t mean it’s less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3IDiXSO

Google Search Console logging issue may cause drop in image search performance data

The issue started on January 24 and is still ongoing, so please note this in your reports. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3ABkV3g

New Google mobile search feature: People Search Next

See what Google’s new search feature looks like when you do ‘near me’ searches on mobile. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3ABSOBd

Will linking an image to it's image file cause Google to send traffic to the image file instead of the page itself?

Hey all! I've got some images on a page and I want them to show up in Google image search, and I also want the users to be able to click each image if they want to, and go directly to the image file to get a bigger image. (if that makes sense. Basically, it's the setting in Wordpress where you can link your image to the image file, so the user can click it and go to a page of just the image). The thing is, I don't want Google to send traffic to the image files (rather than the actual page). I would rather it send the traffic to the page with all the images. I know it will do this if I don't create any links to the image files, but if I do create links to the images, will Google still send the traffic to the page (and not just directly to the image)? Hope that makes sense! Thanks! submitted by /u/vegan-dad [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/3u2LzAY

Content length vs content frequency

I run a website focusing on men's fashion. Typically upscale stuff like how to wear a blazer, how to pair ties with suits, etc. I've done pretty well over the past 6 months, but I want to up my game. Currently I'm posting a 1,000 word article every week, but when I look at my competitors for various keywords I see that their articles are much longer than 1,000 words. I'm tempted to double the word count to approximately 2,000 words, but since my budget will not be doubling I'll have no choice but to reduce the frequency I post from once a week to once every two weeks. How picky is Google about new content? I'm currently setting on about 70 well researched pages as of today if that matters. submitted by /u/nnnnnnn9 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/3G5ZN6i

Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges

While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3KMkt7e

Website Redesigns?

I'm thinking about "rebuilding" my whole website without elementor making it a lot less bloated. The URL/link structure will be the same, and the post content will be the same. And the website will be built in a staging environment, so no downtime. Will this have a significant impact on SEO rankings? submitted by /u/ByRitz [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/3r2K3Nh

Quick question about SEO focus keyphrase for an apartment complex

For an apartment complex, what focus keyphrase would you recommend on an amenities page: Apartment complex name amenities; city name amenities; amenities In your expertise/opinion, do you think adding the apartment complex name will help with search results? TIA! submitted by /u/fauxpug1027 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/32COIw6

How should I optimize event ticket pages?

I use an event plugin that generates a page for each event. However I have the same few events every week (virtual open enrollment training). This causes me to have hundreds of pages that have the same content with the exception of the date. I know in general it's not good to have duplicate content, and I have a static separate page for each event that I've optimized, but I'm not sure what to do to optimize the individual event pages. submitted by /u/Pinkishplague [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/3KMqPDp

What type of structured data formatting do you use on your website?

Recently, I've been using structured data more often on my websites, particularly to present product information in a relevant way, and I've been wondering what type of structured data is most commonly used by SEOs. I personally use the JSON-LD format. What version do you use and how will you substantiate it? submitted by /u/panion [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/3G2zo9K

Advice needed for entry level SEO Executive job interview

I have an interview later this week at a digital marketing agency as a SEO Executive. This will be my second interview with them after a successful first interview. In the invite to the interview, they say the meeting will including completing a “demonstration task”. What would this task likely involve? I should add this would be my first role in SEO. Although I have knowledge through digital marketing courses and running blogs. submitted by /u/seanreid86 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/3rTm4z8

Do you have to put aggregateRating in a car schema?

Hi guys, we have a dealership website that has the car schema on it. So the cars can be considered a product, but I was wondering if we could remove aggregateRating from that schema as we do not have a rating for every car. From what I understand, a product schema needs an aggregateRating, but not Car. Is it okay to remove it? submitted by /u/itsJ92 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/35oYBys

4 automated campaign types and how to control them

Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3IAfhRR