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If I'm building an audience - Targeting keywords

If I'm building a blog or newspaper media site, and I target keywords that are high in volume, SEO is saturated, but the PPC is very low since no one is advertising. Is it advisable to spend money putting a campaign together around that word if I know for sure the user intent behind it?

submitted by /u/Givemeallyourtacos
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from Search Engine Optimization: The Latest SEO News https://ift.tt/nILPB56
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